New Hollywood Trend: Beyoncé-ing

Cover of Beyoncé's self-titled album that shocked the world

Copyrighted 2013 Columbia Records

Cover of Beyoncé's self-titled album that shocked the world Copyrighted 2013 Columbia Records

Andy Ha, Staff Reporter

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Beyoncé shocked the world on the night of December 13th when she released a full length album on ITunes without any prior announcement. The critically acclaimed self-titled record, which consisted of 14 tracks and 17 music videos, took the world by storm and ended up becoming the best-selling album of the year by a female artist.

To date, the album has become a huge success, having sold over three million copies worldwide as of January 2014. With the success of the record, other stars are now releasing albums without prior announcement or only having a small time frame between the announcement and the release date. An artist who recently pulled a “Beyoncé” was Skrillex, who released his debut album ‘Recess’ without an official announcement and with very little success. Mrs. Carter’s other half, dropped his album ‘Magna Carta Holy Grail’ with very little notice before she did and had huge success also, but not as much as Beyoncé.

The next artist to pull this stunt will be Michael Jackson. Epic Records announce on March 21st that they will release a second album of never heard before songs from Jackson. Even from the dead, artists are pulling a Beyoncé. Jackson’s second posthumous will be released on May 27th here in the America, which is less than a month and a half away. There are other artists who probably also plan to drop an album out of nowhere, but the world won’t know until it is out.

The music industry is not the only one jumping on the Beyoncé wagon. Even Hollywood is on board with this sudden release strategy. Screenwriter Joss Whedon was the first to try this method out. His paranormal romance indie film ‘In Your Eyes’ premiered at the Tribeca Film Festival on April 20th for the first time, then instantly released the film online after the premiere. It costs five dollars to stream the movie on So it won’t be long before we see major studio production companies dropping films in theaters with little to no notice.

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