Kanye West checks Nike in diss track

Parker Pruneda, Tomatalk Show Producer

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Rapper and producer Kanye West has been working on his seventh studio album for the past year, and little was known about it until recently. In March 2015 he announced the album would be called ‘So Help Me God,’ but changed his mind in May and re-named it to ‘SWISH.’ The album is said to release mid February and the hype is starting to build up for another West masterpiece.

West has completely focused his attention to ‘SWISH’ and apparently doesn’t want any distractions according to the tweet that read, “No offense to anyone… I’m asking everyone   DON’T ASK ME FOR ANYTHING TILL AFTER I’M FINISHED WITH MY ALBUM.”

Although the album isn’t completely finished, ‘SWISH’ was played for the entire Kardashian-Jenner family while they opened presents on Christmas morning. Kim Kardashian also announced that every Friday West would be releasing a new song via twitter. A song titled “FACTS” was the first song, and the next week West released “REAL FRIENDS & NO MORE PARTIES IN LA” to soundcloud.

On the first of the new year, West posted a track called “FACTS” to soundcloud and it quickly caught on fire in social media. The song was an obvious diss track aimed at Nike. Earlier in the year, West and his contract with Nike ended and he was upset when Nike wouldn’t pay him more because he wasn’t an athlete. West then left Nike and signed with rival Adidas. Although West’s Adidas shoe and clothing line has been a huge success, he wasn’t satisfied and wrote the song containing numerous shots to Nike and its athletes. The beat of the song was very similar to a song by Drake and Future’s song titled “Jumpman,”, mocking the praise of the Nike and Jordan brand. FACTS’ chorus also mimics the Drake song saying, “Yeezy, Yeezy, Yeezy, just jumped over Jumpman,”, referencing the Jordan logo, the jumpman. West is saying the Yeezy shoe line has become more popular than the highly praised Jordan shoe line. West even says within the song, “Gave LeBron a billi’ not to run away” referencing the Lifetime deal Nike made with basketball star LeBron James. The Yeezy jumped over Jumpman line caused a large debate leaving many people taking sides on social media.Whatever way you look at it, you have to give West respect for the confidence.

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